The JÖRD Hair Growth Serum is an award-winning scalp serum grounded in advanced plant stem cell technology. Created for thinning, shedding and fragile-feeling hair, it cares for the entire hair ecosystem—from the scalp and follicle to the hair fibre.
We utilise a concentrated blend of high-performing actives driven by clinical data to reduce shedding, promote growth and microcirculation, prevent follicle miniaturisation, enhance hair quality, create a healthy scalp environment, and protect the entire system from environmental and chemical stressors.
Protects the roots from UV, heat, chemical, environmental and oxidative damage
How do I use it?
Use once daily on wet or dry hair. Don't give in to the temptation of overdosing certain areas - just one drop goes a long way!
Step 1: Apply. Apply drops of the serum directly to your scalp, slightly dabbing each drop as you go to ensure your serum sits just where you want it to.
Step 2: Massage. Gently massage the serum into your scalp. This helps absorption and boosts circulation.
Step 3. Go. That's it, it really is that simple. There is no need to rinse, our formula dries cleanly without any greasy residue. Style your hair as normal, or head straight to bed - whatever works for you.
Top Tips
Apply consistently, and be patient. Hair growth is a marathon, not a sprint. Using our serum each day over a few months and beyond will deliver the best results.
Enhance your routine with our Growth Ritual Derma Roller. This aids absorption, circulation, and product efficacy.
Prioritise areas of concern. Thinning is different for each person, so focus on the areas you're most concerned about.
We reccommend 1ml every day - a full dose. On the side of our dropper is an engraved 0.5ml measure to help you get the right amount. We love using two 0.5ml doses, one for the right side and one for the left.
Who is it for?
Those with thinning, shedding or fragile-feeling hair.
Post-partum hair loss.
Hair thinning due to hormonal changes - such as the menopause.
Thinning & receding hairlines due to repeated tight hairstyles and physical irritants.
Naturally fine, thin and low density hair.
Anyone wanting to achieve fuller, healthier hair whilst caring for their scalp.
Capilia Longa® is made from natural, stem-cell derived exosomes from turmeric. These exosomes target the follicle directly to stimulate follicle regeneration, rebalance the hair cycle, increase microcirculation, reduce shedding, and promote growth.
INSIDE: EXOSOMES
Exosomes are tiny, membrane bound particles that carry biological information. In JÖRD they carry signalling peptides, growth factors, and amino acids that are crucial in the development of the follicle and hair cycle.
5.6 billion
exosomes per daily dose
Elaya Renova® is made from wild olive, stem cell derived, proteo-lipidic matrices. These matrices repair and maintain the scalp barrier, strengthen the hair fibre and reduce breakage, increase key hair anchoring proteins, repair chemical damage, and protect the hair and scalp from environmental stressors such as heat, UV, and oxidative stress.
INSIDE: PROTEO-LIPIDIC MATRICES
Proteo-lipidic matrices combine structural proteins and lipids from cell membranes. In JÖRD they are encapsulated to allow for deep penetration into the scalp and hair cortex where they can effectively deliver their nutrients for maximum benefit.
ExoPDRN™ consists of short, plant-derived DNA fragments carried inside plant exosomes. These fragments have huge hydrating, soothing, and renewing effects on the scalp, improving the function of the skin barrier which further aids in creating an optimal environment for hair growth.
INSIDE: EXOSOME BOUND PLANT PDRN
The range of benefits from PDRN are widely known, however, the primary issue has been that topical PDRN is poorly absorbed. ExoPDRN™ solves this issue by encapsulating PDRN in tiny exosomes which are able to penetrate the skin and deposit the PDRN directly inside the cell where it can make a real impact.
The actives compliment each other perfectly to allow us to care for the entire hair ecosystem, not just one aspect.
PRESERVE
Step one is to reduce shedding and strengthen hair at the root. By simply retaining the growth you already have, we can get an early lead on increasing density, instead of relying on new growth which takes longer to see.
PROMOTE
Next we focus on growth. By creating a healthy scalp environment, rebalancing the hair cycle and stimulating follicle regeneration we can shift more hairs into the growth phase and create the optimal environment for healthy, high quality hair growth.
PROTECT
Finally, we protect. By protecting the hair and scalp, we can maintain that healthy environment, reduce breakage, and give any new growth the time it needs to flourish into that thicker, fuller hair you're looking for.
Hear from Sharon
"I was losing hair in clumps, and now, with that new hair growth starting around my hairline, I'm really, really excited..."
- Sharon
Scalp focus
Scalp hydration improves instantly, inflammation is reduced, scalp regeneration and increased collagen production begins. The foundations for healthy hair are being laid.
Reduced shedding
Shedding has noticeably reduced, your hair is stronger and secured to the scalp. An optimised scalp environment has been created.
New growth
Shedding continues to reduce, but now the new growth starting to emerge. Hair density and quality are visibly increasing - the results of your new haircare routine are clear to see. Keep it up, the best is yet to come!
The JÖRD effect
Your shedding has continued to reduce as hairs remain in the growth phase for longer. There is a clear, visible improvement in density as new growth has continued to appear. Your hair feels thicker when you run your hands through it and your hairline is more defined.
Capilia Longa® & Elaya Renova® clinical data
0
%
Shedding reduced by
0
%
Hair density increased by
1
%
Scalp renewal activity increased by
1
%
Hair anchoring collagen increased by
1
%
Scalp redness reduced by
*Data from in-vivo & in-vitro trials studying the efficacy of Capilia Longa® and Elaya Renova®
Just like water
When formulating our serum we wanted it to work for everyone. The intention was to create a serum that texturally, was as close to water as we could get it. So that whether you wash your hair once a week or once every couple of days, you can use JÖRD every day without worrying about build-up and constantly greasy hair.
HOW TO USE
Your daily ritual
Step 1
Apply
Apply drops of the serum directly to your scalp, slightly dabbing each drop as you go to ensure your serum sits just where you want it to.
Step 2
Massage
Gently massage the serum into your scalp. This helps absorption and boosts circulation.
Step 3
Go
There is no need to rinse, our formula dries cleanly without any greasy residue. Style your hair as normal, or head straight to bed - whatever works for you.
Swipe to explore
Customer Reviews
Overall rating: 4.4 / 5 from 24 reviews.
I've had this stubborn bald patch that just wouldn't fill in with hair but im thrilled to see that after 7 weeks of use I an already see the hairs coming through and it starting to fill in!!!
Early days so hoping to see an improvement in the next few weeks/months. I have pretty much tried everything else. I have a good feeling about this and from what I have heard about it. Mathew is passionate about all things hair and he has made me feel 20 years younger simply by having a beautiful cut so I have no doubt he will have done a lot of research on what will work for hair loss. It is pretty easy to apply and is not oily so can be used near to/with extensions.
Only been 2 months but I’ve noticed a huge difference in my hair. I’ve had less shedding, my thinner areas around my hairline are starting to look fuller again. More than anything, it’s made me feel like myself again. I feel much better about wearing my hair down and styling it without worrying about how thin it looked before.
Love the packaging also!
I am totally allergic to your product and I've only used it once so the bottle is still full.
I would like to return this product so please send me a return label.
If you refuse to do this I shall go public and warn customers of my terrible experience with this product - I shall also contact the ombisman.
I hope you sort this matter and issue my refund and returns label.
Regards
Rebecca jones
Store owner replied:
Hi Rebecca,
We're gutted to hear about your negative experience with our serum, we completely understand your frustration. Please check your inbox for an email from our support team so that we can help with the next steps.
Very happy so far. This product leaves no oily residue. I have been using now for three weeks each evening and the pipette measures exactly the right amount needed. I’m very excited to see the results as I have total faith in the creator who has had many years of experience in this business!
I'm on my third bottle now so here is what I've noticed so far. Shedding has reduced by a lot, more than I expected, this has definitely helped me with my hair looking thicker early on. It was around the end of my second bottle/start of my first that I noticed a definite improvement to growth, only subtle at first but it was visible. I'm almost done with my third bottle and that growth has continued throughout which is very encouraging to see! hopefully the results keep coming but it's positive so far!
Fast delivery and I've already noticed my shedding has gone down a lot in quite a short space of time. My scalp get's quite irritated and I can definitely say this has made it feel much better.
IT WORKS?!?!?!?! Got hold of this from my hairdresser Matthew before he launched it, after 3 months of use I've seen much less shedding and the new growth is really becoming visible now.
Struggled with my hair for a while due to constant colouring and finally decided to do something about it. Stopped the treatments, started actaully caring for my hair and I'm defo noticing a difference after not long. No new growth yet but I guess that will take longer. Hair feels stronger, falls out less and I think there is less breakage too so im happy at the moment with this.
Been using this for a little over a month now and I have to say I'm happily surprised with my current results. I've tried various other serums and oils before that promise the world and don't even scratch the surface (most recently it was rosmary oil which just left my hair in a real mess). My shedding is nothing like it was at the start so that's a good sign. I'm now I'm hoping I'll start to see new growth in the next couple of months, fingers crossed this is the one.
I love the packaging and simple style.
I found it difficult to see how much liquid was inside the pipette. When I dropped onto the area of my scalp it was far thinner than I was expecting and it dripped down my face easily.
Not many instructions. Do you put it on after or before styling? On wet or dry hair?
Store owner replied:
Hi Katrina, thanks for your feedback, it's really appreciated! To answer your questions:
1) Put it on whenever suits you, as long as you aren't washing your hair within the 6-hour window intended for it to stay on. We have some people that love using it right before bed, and others that use it first thing in the morning.
2) Wet or dry hair, whatever works in your schedule. As long as you are applying it correctly and massaging it in you will be getting the full benefits.
To add - there is a small engraved 0.5ml measurement on the side of the pipette to help you get the correct dose.
If you have anymore questions, feel free to pop us an email, or check out the product page. We have some FAQ's and a brief application guide on there.
Very light weight and easy to fit into my day to day routine. I've only been using it for a month and my friend said that my hair is looking thicker so that was nice, will see how it goes as I continue.
Not having a fragrance is nice, when I first smelt it I instantly got the feeling that I was using something more natural. Not been using it for long but I have noticed less shedding so oping for more growth in the next couplee of months
Something that's helping with my shedding FINALLY. Whenever I brush or wash my hair I notice less hair on the brush or in the drain and when I look in the mirror I can clearly see an increase in density. If you're wondering whether you should buy it or not, you absolutely should. Can't wait to see what my hair looks like in a few months time
Whilst your scalp will become hydrated and soothed from the first day, you can expect to see a visible reduction in shedding within the first month, increasing in effectiveness as you go through your hair journey. The two month mark is when most people will start to see new growth, with the full effects becoming visible after month 5.
Do I need to wash it out?
No–our serum has been formulated to be lightweight & non greasy, leaving zero residue. You can apply it every day without the need to wash it out.
Do I apply it to a wet or dry scalp?
You can apply the serum directly to the scalp whether it is wet or dry
My scalp is sensitive – am I able to use this product?
If you have a sensitive scalp, then you should definitely use our hair growth serum. A key aspect of our serum is that it helps soothe, protect, & nourish scalps, creating a healthy environment for growth.
Does the serum contain a fragrance?
Often, fragrances can trigger irritation & reduce the effectiveness of formulas–hence why we are proudly fragrance free.
